Éduc'alcool is an independent, not-for-profit organization.
Its members are parapublic institutions, alcoholic beverage industry associations and individuals from various milieus (public health, education, journalism), who, fully of aware of their social responsibility, implement information, education and prevention programs designed to help young people and adults make enlightened, responsible decisions about drinking.
Éduc'alcool's commitment is accurately reflected in its slogan: La modération a bien meilleur goût / Moderation is always in good taste.