Éduc’alcool Director General invested into the Order of Canada

Hubert Sacy, Director General of Éduc’alcool, was invested into the Order of Canada on July 1, 2015, “for his leadership in the prevention of alcohol abuse, notably as director general of Éduc’alcool.

“This honour is really not for me, personally. It has been bestowed on me in my capacity as Director General of Éduc’alcool, and I see it as recognition for our organization and all it has achieved,” said Hubert Sacy. He includes Éduc’alcool’s directors, members, partners and contributors in the tribute. “If I were to share this decoration with all those who have made it possible, I would be left with only a tiny piece of the ribbon.”

The appointment crowns years of effort by Éduc’alcool, which have recently been rewarded with another major accomplishment: among all Canadians, Quebecers are most familiar with the low-risk drinking guidelines and follow them most closely.

“We are thus rather flattered that Canada has recognized that Quebecers are the champions of responsible drinking in the country, and that moderation is always in good taste,” concluded Hubert Sacy.

Message from the Chair of the Éduc’alcool Board of Directors:

Thank you, Hubert

The Order of Canada is Canada’s highest civilian honours. It is awarded to individuals who best exemplify the motto Desiderantes meliorem patriam, which means “they desire a better country.” The Order of Canada recognizes Canadians who have contributed throughout their lives to improving Canada in a significant way.

This enormous honour bestowed upon Hubert is recognition a mari usque ad mare for the work accomplished by Éduc’alcool. Hubert has been with the organization from the very start, and he has made Éduc’alcool the Quebec, national and international benchmark in the prevention of alcohol abuse, notably with the International Council on Alcohol and Addictions.

Our programs have been borrowed, copied and adapted; our monographs translated into several languages. In particular, I would like to mention our low-risk drinking campaign, which surely has something to do with the latest data rating Quebec very favourably in the area of social and public health, compared to the rest of Canada.

Still, it is the spirit of Éduc’alcool that is the trademark of Hubert Sacy and the organization: information based on scientific data, and a wide variety of often very funny public messages, all conveying the message that it is desirable and possible to join those for whom moderation is always in good taste.

Thank you again, Hubert.

Louise Nadeau
Chair, Board of Directors