Planche pour tes chums !*

Éduc’alcool, in cooperation with Esplanade des jeunes, is pleased to launch the voting zone for its new campaign intended to make young people aged 12 to 17 more aware about excessive drinking. Using an interactive drawing board, contestants can share scenes and situations in which teens are using alcohol smartly or stupidly. The drawing board is available at www.esplanade.org/planche (website in French only) and everyone can vote for the best entries starting today!

Young people are repositories of information and they have influence in their circles. That’s why they’re been invited to translate their real-life experiences into short comic strips. How they present their stories is up to them: irony, sarcasm, drama, comedy…everything is allowed. Together, we want to convey the message that it’s possible to have fun without overdoing it, and thus avoid all kinds of situations–which we’re asking them to tell us about in cartoon form!

Here’s a sobering statistic: In the past 12 months, about 60% of young people in Quebec have had five or more alcoholic beverages on a single occasion, at least once.

The campaign is designed for all youth groups and organizations in Quebec, and it runs until June 20, 2011. The winners will be announced during the course of the summer.

Information and interview requests: Josée Constant – info@esplanade.org Esplanade des jeunes – 180 René-Lévesque Blvd. East, Suite 203 Telephone: (514) 529-6666 • www.esplanade.org

*The campaign title plays on the French word “planche,” which means “board” (as in “drawing board”) but is also a slang word meaning “work.”