Service in action

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Éduc’alcool and the Institut du tourisme et d’hôtellerie du Québec (ITHQ) offer Service in Action, a training program designed for the owners and managers of licensed establishments and their employees. Service in Action offers information about professional responsibility and legal liability, and helps people recognize and deal with patrons who drink too much.

Public courses are given every year in Montreal and Quebec City, and private classes are available on request. For the dates of the next courses and for all information regarding Service in Action, go to or call 1 866 840-2423.


The program is also available to industry personnel across the province. People can take the training at their convenience, and the course makes them both more knowledgeable and more employable. Employers benefit from the online program because it keeps costs down and ensures standardized training throughout the industry. People who complete the online course receive the same Service in Action certificate as those who take the conventional classes.

Research shows that responsible beverage service programs can’t get off the ground without the support of the people who run the licensed establishments. Owners and managers must encourage the training and also set clear policy. Training is obviously of little use if employers push their personnel to sell as much alcohol as possible.

With Service in Action now available online, Éduc’alcool and the Institut de tourisme et d’hôtellerie du Québec hope that all licensed establishments will register their employees, managers and owners for the training.

To register, click here:

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