Mission 

Éduc’alcool’s mission is to promote informed decision-making among the Quebec population regarding responsible consumption.

Vision 

Éduc’alcool is  to gain recognition, acceptance, and support from Quebec society as a credible and independent authority on responsible consumption.

Values 

Transparency

Committing to open and honest communication regarding the organization’s actions and decisions, as well as information about responsible consumption habits.

Courage

Adopting a centrist stance and nuanced language that can sometimes be unpopular. This can also include making courageous decisions with our stakeholders.

Competence

Implementing the means and resources needed to provide objective and accessible information based on the constant evolution of science and social behaviour.

Openness

Promoting openness by creating a secure and inclusive environment that acknowledges and respects the diverse perspectives and experiences linked to consumer choices.

Integrity

Committing to honesty, ethics, and responsibility, and to consistently act accordingly, with a positive influence and adherence to legal, moral, and public standards.