Thirty years young! In three decades, we’ve gained plenty of experience to guide us as we head into the future. And the future is where we are now training our focus.

Éduc’alcool, which started it all by instigating a public conversation about drinking, is honoured to salute the achievements Quebecers have made over the years, while keeping our sights on the challenges that still remain.

We embark on this 30th anniversary year with a mixture of pride and humility, fully aware of the scope of our mission to keep the people of Quebec informed, aware and educated when it comes to drinking and their relationship to alcohol. Much progress has been achieved over the years, but Quebec needs Éduc’alcool more than ever in its quest to achieve a happy and healthy balance.

You’ll find more details here about the history of Éduc’alcool, changes in drinking habits in Quebec, the progress we’ve made and the challenges that lie ahead.

More about the campaign


Congratulations and support from political leaders of all stripes

Well-known political figures have made a point of expressing their support for Éduc’alcool, highlighting the important work it has done to promote moderation, balance and accountability across Quebec.

Some have done so on video, others with formal statements in Parliament, and still others by letter. Éduc’alcool has received these praise-filled testimonials with gratitude and sees them as encouragement to pursue its operations.

See the testimonials


En octobre, on compte ses verres

To mark its 30th anniversary, Éduc’alcool is launching a contest that will encourage Quebecers to follow the recommended low-risk drinking guidelines. The contest, which will run in French only, is being organized in partnership with Salut Bonjour. For complete details and prizes, go to

Enter the contest Find out more


Notoriety and credibility of Éduc’alcool

We are glad to celebrate 30 years of prevention and education of moderate consumption!


Drinking among young people in Quebec: encouraging data


Impaired Driving in Quebec: Significant Progress


Radio ads

To mark Éduc’alcool’s 30th anniversary, a radio campaign is aired on CKBE-FM “The Beat,” with hosts Donna Saker, Nikki Balch and Cat Spencer commenting on Éduc’alcool’s achievements over the years.


TV ads

Throughout the month of October, a French-language television ad campaign will highlight the progress we’ve made over three decades in two particular areas: impaired driving, and drinking among young people. In both ads, popular, respected celebrities will deliver a message that combines prevention with positive reinforcement.


Naturally, the entire 30th anniversary campaign will be on social media.

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