Éduc’alcool marks 35 years of promoting responsible drinking with the addition of actor André Robitaille as an ambassador since May 2024.

Known for his thoughtful and balanced approach, Robitaille aims to foster open dialogue on individual motivations for alcohol consumption without judgment.

In a La Presse XTRA Santé feature, he highlights the importance of personal introspection for making informed choices and preventing excess. This initiative aligns with Éduc’alcool’s mission to educate and inform Quebecers on mindful and responsible alcohol consumption.