Encouraging Quebecers to make informed choices regarding their drinking habits means beginning by inviting them to think about their own relationship with alcohol and its effects. This is why Éduc’alcool enjoys participating in a wide variety of festivals. 

From June 29 to November 5, 2023, Geneviève Desautels, general director, Julie Blaudin de Thé, communications manager, and Sophie Lafrance, assistant to general management and partnerships manager, attended five major events in Montreal, Lévis, and Drummondville on behalf of Éduc’alcool. 

They interacted with festival-goers, engaging in animated discussions that often sparked new insights for the attendees about their drinking habits. This was achieved using Éduc’alcool’s unique trivia wheel.   

A wheel that always spins in your favour  

Passers-by were invited to spin the trivia wheel and test their knowledge regarding 4 main categories of questions: 

• Fact or Fiction- where preconceived ideas about drinking are demystified 
• A Little Sip of History – where the names of cocktails and the origins of alcohols are explored  
• True or False – where biology meets alcohol 
• Science or common sense – where the truth about the long-term effects of alcohol is scientifically revealed  

The beauty of the wheel is that it encourages participants to share their own experiences—the questions spark conversation and introspection. At the end of the conversation, the team offered participants branded coasters and fridge magnets. 

A caring and appreciated presence 

This year, the Éduc’alcool team met 1,331 people in 12 days while attending events. 

Everywhere they went, people were curious, interested, and open-minded. Actively listening to people who speak opening and compassionately about their relationship with alcohol allows Éduc’alcool to continually refine its mission and the messages it transmits to the general public. 

A few more details  

The Éduc’alcool team was present at 3 alcohol-themed events open to the general public as well as 2 events targeting CEGEP students and university students. 

Festibière de Lévis – In just 4 days, nearly 60,000 visitors passed by the trivia wheel kiosk and had the opportunity to chat with the Éduc’alcool team. 

Soif de cidre – In 3 days on the grounds of Hangar 1825 near the Lachine Canal, the team talked with nearly 335 people about questions raised by the Éduc’alcool wheel. 

La Grande Dégustation de Montréal – During the 3 days of this unmissable event that brought together people from the general public and the wine industry, the team benefited from high visibility and spoke with nearly 200 people. 

McGill Health and Wellness Fair – An extended lunch break allowed 50 students and employees to talk with the Éduc’alcool team. 

Colloque annuel de l’ACEE – 85 student members of the Association of Student Entrepreneurship Clubs of Quebec came to spin Éduc’alcool’s trivia wheel and chat with our team during the two-hour exhibition highlighting entrepreneurial projects and the association’s partners during its annual conference. 

Didn’t have the chance to meet us and spin the wheel? You’ll have another opportunity! We’ll be back in the summer of 2024. Make sure to follow us on Facebook, Instagram, and LinkedIn to stay up to date on the festivals and parties that we’ll be visiting.  We hope to see you soon!